Salt Life Food Shack

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Salt Life Food Shack is designed to be a natural extension of the brand.

For the opening of the first restaurant, I designed the following:

  • Brand identity: logo, letterhead and business card
  • Investment packet
  • Menu
  • Ad campaigns
  • Holiday promotional items
  • Store signage